The Fashion Channel Case Study Example | Topics and Well Written Essays - 750 words - 1

The Fashion Channel - Case Study Example The paper "The Fashion Channel Case" concerns the fashion Cannel case.The Fashion Channel, commonly known by its initials TFC, was successful cable TV network, that through time, continued to solely base, and dedicate its broadcasting to fashion, as well as other related entertaining features, twenty-four hours a day. The channel continued to flourish, being one of the most widely available networks on air, and within transmission in the U.S. Statistics reveal that, about eighty million households in the U.S, had subscribed cable television, that had the Fashion Channel in range fo viewing It was clear to Wheeler that, TFC had grown impressively, though quickly, and maintained that the trend ought to be kept up. It however proved astounding that, this growth did not entail strategies involving branding, detailed segmentation or any positioning strategies whatsoever, yet the growth and development was clear. Viewers were provided with meaningful and appropriate substitute channels for view. The same case applied to advertisers, who gained handsomely from the T.V sector and particular programmes in general. This new dynamics of competition had prompted the administration of the company behind the channels success, to rethink and get back to the drawing board, on what strategies would facilitate prevalence of the company, against it competitors. It was time for the channel to secure its position as the leader in the market. This was only possible, through the building of modern brand strategies.